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Our only critique
of the usefulness of the shortness valuation criteria is to comment that
the market at the moment is not overly concerned with character length (though
we agree it will become so in the future as the market matures). |
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Furthermore, by
concentrating solely on a limited set of four valuation elements, other
opportunities for good names are missed. All the generic memorable terms
for the larger industries are developed sites in the available short Dot
Coms, and thus 'not for sale', or if they are still undeveloped then they
are for sale at a painful price. While this means the resale market of such
Dot Coms is the most spectacular, it also puts pressure on Dot Net domains
thus increasing their value. The 'devil's detail' is that the scarcity pattern
with Dot Net has a much more complex relation to market price than with
Dot Com. For example, the Tangy.com 'devil's detail' valuation formula recognises
that invest.net is less valuable than music.net because a site name analysis
shows that in youth categories Dot Net is more acceptable. (Perhaps an important
hint for the future?) |
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To claim that a
Generic English word Dot Com is always the best, also misses the point that
the majority of sites are region specific and in the future this site proportion
will be much more pronounced, in which case a name such as cars.co.uk needs
a different valuation formula from cars.com. (What is really devil's detail
is that the US company cars.com has not secured cars.co.uk, because it is
a generic word long ago taken by another company, and thus if it ever wishes
to expand into Britain it is looking at a financial headache). Many non-US
search engines filter out all but their countries URL, giving your Dot Com
company a real handicap for the world at large if it does not also have
a local domain extension. |
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While despite such
details, we still believe Dot Com to be by the far the best choice for most
companies, owing to its international flexibility AND high local acceptance,
even within Dot Com there is the issue of target language and spelling.
As an example, a lot of the international English speaking world use the
"-ise" suffix rather than "-ize", so you need to be careful say, that your
mobilize.com will not put off an international audience. |
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We are one of the
few reseller sites that takes into full account a name's geographic utility.
In fact dot names for the 'world at large', not just for the US market,
are a Tangy.com specialty. That's why so many of the names we list are a
generic non-English language word (e.g. aide.org) or an international spelling
(e.g. offences.com). |
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What
Price, This Name: More Devil's Detail----> |